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With over 25 years of experience as a graphics designer, I have seen attitudes, trends and the business of doing design, change in both good and bad ways. The constant is, and always will be, the end result.
That end result should be good and effective graphics that communicate the clients needs and wishes as well as reflect the organizations best visual message to the world at large. |
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While not always a smooth process, when the idea is sound and the thinking right, its both rewarding and productive to all involved.
I have always in my relationships with clients tried to keep the work above everything else. Office politics, the occasional personality conflict, are problems that I try to avoid or minimize.
It doesn't always happen.
At the end of the day, the work is what matters. |
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